Hi, we’re Goodmaker.

We design workshops, trainings and tools that help teams work better together.

Our company is small and mighty. Laurel and Patrick are each accomplished designers with lots of experience running successful digital projects, products and practices. We’re each also effective design leaders with expertise spanning management, direction, facilitation, education, getting stuff done and remaining suspiciously calm under pressure.

Together we’re an enthusiastic and optimistic pair, focused on helping our clients generate positive impact with design. Our work runs a spectrum from one-on-one coaching relationships with individuals to broad research, design and prototyping engagements in the service of global companies.

Let's Make Something Good

Training & Coaching

Looking for ways to build new skills in your organization? Our workshops range in topic from user-centered design basics to design sprint facilitation to leadership essentials.

And if your in-house designers could use some outside coaching, we'll partner with them to identify goals and personalize a plan for growth.

Research & Design

Whether you're aiming to enhance an existing digital experience or invent an entirely new one, we’re here to help guide your big idea into reality.

We'll help right-size your project, conduct user research, facilitate concepting workshops, build interactive prototypes and create roadmaps that de-risk launch and ease adoption.

Mark Rickmeier
Mark Rickmeier CEO, Table XI
“Laurel and Patrick have acted as true partners - working both on and in the business. They've jumped into all areas of our engagements (strategy, research, design, prototyping) and helped us guide the direction of our design practice.”
Caterina Fake
Caterina Fake Partner & Co-founder, Yes VC
“Yes! Yes to Laurel. She is wonderful to work with, builds the company culture, is kind and considerate, and yet bold and unafraid to take things on and make things happen. I don't write recommendations for people I wouldn't hire (again!) myself. Laurel is at the top of the list.”
Carryn Quibell
Carryn Quibell Owner & CEO, Marmalade Agency
“Patrick is smart, strategic, thoughtful and a true leader. But balanced with a pragmatic approach to problem solving that ensures recommendations are feasible and work gets done. He is a true talent and carries my highest recommendation.”
Brian Ferguson
Brian Ferguson CEO, Arena Labs
“Laurel is a dynamic designer & creative. Her ability to draw out insights at both the individual frontline staff and strategic levels was invaluable in our work. She has a humble approach that is effective in bringing to life every voice in the room. Her impact was palpable and brought about a new way of illuminating ideas and change.”
Ryan Lindsley
Ryan Lindsley Sr. Director Digital Business, Medela
“Patrick was key to helping multiple parts of our organization come together and develop a solution that has become one of our greatest successes in 2018. He brings a unique mix of design expertise and business strategy competency, leading to results that tend to be more human and innovative.”
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About Us

Patrick DiMichele and Laurel Hechanova

Patrick DiMichele

Patrick is a Chicago-based designer and instructor. He's led successful digital engagements for big corporations, small startups and lots of healthcare, education and nonprofit organizations.

Recent clients include Exelon, Accenture, Medela, AMA, McKinsey New Ventures, Heartland Alliance and St. Jude Children's Research Hospital.

He'll play the roles of facilitator, problem-solver and pixel-pusher to transform fuzzy ideas into razor-sharp experiences. He also trains, guides and (hopefully) inspires the next generation of UX/UI designers at Designation.

Patrick thoroughly enjoys books, bikes, basketball and referring to himself in the third-person.

Laurel Hechanova

Laurel is a designer and design curriculum advisor living in sunny Oakland. She specializes in creating intuitive, research-based products for healthcare, nonprofit, and public sector organizations.

Recent clients include the American Medical Association, Salesforce Foundation, FEMA, the City of Los Angeles and McKinsey & Company.

She'll use design to help your team get aligned on the problem and reduce the risk involved in implementing your solution. She also mentors students and helps with the curricula at Springboard.

Laurel is an illustrator, podcaster and avid reader. She will contribute puns at no additional cost.